Luxury Segment- Cars Defining Stature


Luxury car segment is termed as the ultra-premium and luxurious cars that are manufactured for the luxury market. Luxury cars are often come with a hefty price tag that makes them out of reach for most of the class. The reason behind luxury cars sudden astonishing growth lies in the rise of demand for luxury products and goods. The increase in financial stature of most people and the experience of trying out new and premium things made to the rise of luxury cars. The term luxury associated with cars improvise the vehicle with modern technology, better build quality, luxury features, higher comfort, increased safety features. That overall increases the stature of car and as well as the car’s owner’s stature. As the thing associated with luxury cars implies strong image, brand status, brand history, prestige association, etc. These all things are considered for an overall justification of a luxury vehicle. Moreover sometimes it is concluded that expensive cars are on par with luxury cars, but this is not the case as a car’s hefty price tag isn’t sufficient to put it into luxury segment. In order to classify as a luxury vehicle there are certain minimum guidelines that are needed to be followed and implemented. A luxury car host unique feature lists that none of the other ordinary car manufacturer can implement and enlists to their cars. These luxury features can vary from manufacturer to manufacturer and further depends on the price tag associated with the car.

The market is filled with distinct and statured luxury car makers with expertise in manufacturing luxury car making since decades. Thus history of car manufacturer is critically important as well while defining their stature in the luxury market. Some of the prestigious luxury car manufacturers are Rolls-Royce, Bentley, Porsche, BMW, Mercedes-Benz, Maserati, Lamborghini, etc.